The City of Roswell
Draft Strategic Plan 2021 to 2025

A plan to lead our great city forward and focus on the community’s priorities.


The City’s strategic planning efforts allow community members and City leaders to determine what is important for future success by identifying opportunities to implement new initiatives. The opportunities are supported by a vision, mission, organizational values, and goals that focus Council and staff’s collective efforts thoughtfully and transparently. This document is the result of an extensive process that engaged the community, City leaders, and staff to develop this policy and decision-making framework for the future.
The Strategic Plan has eight goals that address transportation, economic development, city services, collaboration and community engagement, safety, governance and organizational excellence, community growth and quality of life. Accompanying the goals are key objectives and success measures. Once the Strategic Plan is finalized, a separate Implementation Action Plan will be prepared to guide progress in achieving each goal. As you review the plan, please note the goal statements and the supporting objectives are not in priority order.
Click here to read the plan: City of Roswell Strategic Plan 2021 to 2025

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Review the full plan and share your reactions

The final strategic plan is the product of more than a year of collaborative work between city leaders and the community. If you’re interested in reading the full strategic plan click on the link to the right. Share your feedback on the plan using the form below.

Strategic Plan Review Form
What are your top three priority goals?
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The Vision

The vision describes where the city wants to be in the future.

To be a vibrant riverside community connecting strong, safe neighborhoods, preserving our rich history and natural environment, celebrating parks, the arts and culture, and enhancing economic vitality, that all are proud to call home.

The Mission

The Mission describes the purpose of the organization

To provide our citizens with responsive high-quality service in a fiscally sound manner to ensure Roswell continues to be an evolving and vibrant community.

The Core Values

Core values establish the operating principles of an organization. They govern the actions and behaviors of policy makers and employees.

  • Communication

  • Inclusion

  • Innovation

  • Trust

  • Excellence

  • Respect

  • Responsiveness

  • Transparency